Lifestyle Brand

Karlene Karst

• Branding
• Stationery Design
• Custom WordPress Blog
• Recipe Indexing & Search
• Media Kit Design

Karlene Karst came to us wanting to completely revamp her branding and digital online presence for her blog. After our initial meeting, we strategized a new brand aesthetic that was both unique and colorful. For the design, we wanted it to feel energetic, yet sophisticated, so we chose colors that were rich and saturated, but inspired by food. As a nutrition and wellness expert, having been on shows like CityTV, The Marilyn Denis Show and even a contributor to Goop, it was important that her brand was not only professional but also welcoming. We chose a high-end font that was customized for her logo and that really help lead the rest of the design details going forward.

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