For the Olly + Em brand we approached the design with classic simplicity. Using all lowercase letters added approachability and difference, with the sleek serif font, added professionalism and edge to the design. An important piece of the design was creating a custom branded icon to complement the main logo at a small scale. Our team designed an uppercase icon using the same font, but customized the form and layout, making it entirely unique and special to the OE brand. We polished off the design with a shagreen layered pattern and silver foil for printing. All these details are perfectly woven into the online experience through a custom website design which is both interesting and engaging.